A four-city executive dinner series for retail and commerce leaders across Munich, Berlin, Frankfurt and Cologne. Real-time customer experience was the starting point. Agentic commerce is where the conversation goes next.
When this series began, the question was how real-time data changes retail: knowing your customer in the moment, and acting on it before the moment passes. That question has now been answered emphatically, and a new one has taken its place.
Shoppers are no longer just arriving through search and social. They arrive through AI assistants that have already researched, compared and shortlisted on their behalf. Over the 2025 holiday season, traffic to retail sites from generative AI tools grew roughly sevenfold year on year. And those AI-referred shoppers behave differently: they convert 31% higher, generate 254% more revenue per visit, and spend 45% more time on site.
On behalf of Adobe and Innovatus Media, we invite you to a closed-door executive dinner in your city, convening a select group of senior retail and commerce leaders across the DACH region. Adobe will bring in-the-room perspective on what it's seeing across European retail: how brands stay discoverable to AI agents, keep control of the customer relationship, and turn real-time data into revenue in the agentic era.
Shoppers who arrive through AI assistants aren't just a new traffic source. They arrive more qualified, more engaged and more ready to buy.
Product discovery is moving into ChatGPT, Gemini and Claude before shoppers ever reach your storefront. What AI-agent discoverability demands of your catalogue, content and data, and why standards like the Universal Commerce Protocol and Agentic Commerce Protocol now matter to retail leaders.
Agents are only as good as the data underneath them. How a real-time view of the customer, anchored in the Adobe Experience Platform, becomes the foundation for AI that acts with context rather than guesswork.
Bringing the conversation onto your own storefront: how experiences like Brand Concierge guide shoppers from question to purchase with live catalogue, pricing and inventory, while the brand keeps control of identity, tone and the customer relationship.
AI-referred shoppers already convert higher and spend more. How DACH retailers are measuring this new channel, protecting first-party relationships, and building the case for investment beyond the pilot.
This autumn's dinners build on a series of closed-door evenings Adobe and Innovatus Media have already hosted across the region: a dinner for marketing leaders on generative AI, an evening on next-generation CX in manufacturing, and a dinner on the power of real-time retail in the age of AI. Same table, same rules, and a conversation that has kept moving.
Discovery, decision and purchase are collapsing into a single conversation. The retailers who win will be the ones AI agents can find, and shoppers still trust.The premise of this autumn's series
Four dinners across Munich, Berlin, Frankfurt and Cologne from September to November 2026. Register your interest below and we'll confirm the venue and time for your city as details are finalised.
Adobe powers digital experiences for the world's leading brands. Adobe Experience Cloud, anchored in the real-time data of the Adobe Experience Platform, helps retailers understand every customer in the moment and act on it across every channel.
With Adobe Commerce committed to open agentic standards and AI agents now orchestrating experiences across the customer lifecycle, Adobe sits at the centre of how European retail is preparing for the agentic era: discoverable to AI, conversational on the storefront, and in control of the customer relationship throughout.
Places across all four dinners are strictly limited and held by invitation. Complete the form below and the Innovatus Media team will confirm your city, venue and date.
The Innovatus Media team will be in touch to confirm your city, venue and date.
If you'd prefer to talk it through first, or want more detail on the format before registering, the team is happy to help.